Tanpreet D Portfolio

Softwares

EasyFits Avatar Creation Design

Coming into EasyFits, alongside the website, I was given the task was to design of the avatar cration process, which would allow users to create their own custom avatar to use to try on clothes in a virtual fitting room. My job was to design a userlfow which would allow users to complete this process efficiently and as quickly as possible to retain attention.

EasyFits website redesign

Experience

A complete redesign of the website. The previous WordPress website was not very user friendly, so the solution was to start from scratch. My role as a UX/UI designer was to ideate and prototype wireframes, ensuring that CTAs are carefully and strategically placed, information on the pages, particularly the homepage, was clear and effective, and giving users an action to complete (sign-up).

The UX of a Travel App

Personal project

Designing a travel app made for finding local experiences at users' choice of destination. Completed thorough user research to discover the features that necessary to improve the users journey. From finding experiences based of locals' recommendations to getting a tour guide, Glocalisation has your back.

The Congo Tree Project

Group project

With having a contact within the The Congo Tree non-profit, as a group, we were able to wireframe and test a complete re-design of their website. Working closely with stakeholders, it was understood the current website was made years ago and was never updated. From initial testing, a lack of responsive design was noted, and thus, would be one of many focus. I was responsible for helping during testing and prototyping desktop wireframes.

My Skills

User-centered Design

With user motivations being a priority, I conduct thorough user research including conducting interviews and surveys and creating empathy maps and user personas, to develop solutions addressing users' needs and pain points. For example, designing a travel app with the purpose of allowing users to find local experiences at their choice of destination required thorough research, which is why I conducted five 1v1 interviews with participants who met the appropriate criteria. Followed by a multidisciplinary approach, with the help of my psychology background, I conducted an in-depth analysis by translating interview data into codes and organising themes. After completing the user research with empathy maps and user personas, I was careful to implement prioritised features into the app.

Visual Design

Creating visually appealing effective user interfaces, with keen attention to detail to typography, colour and iconography. All the whilst maintaining true brand identity. For example, working as a team, I helped redesign a non-profit website using user testing data and discussions with stakeholders. It was important to the stakeholders that their website didn't lose its identity, therefore, using appropriate clean typography, simple colours and local culturally patterns was crucial to relay their message.

Prototyping and Interaction Design

Creating and prototyping wireframes with user flows effectively communicating design concepts. Additionally, creating interactive components where necessary. Examples in case studies.

Adabtable and Intuitive

Highly adaptable with a keen intuition to keep learning more. I possess the ability to swiftly learn and implement new concepts and technologies as taks porgress. For instance, despite having no prior experience with video editing, I successfully created a demo video for EasyFits in time for the Collision conference, aimed at attracting users to their product. As I continue to master these new technologies and skills, my tenacity for creating unique designs continues to grow.

Hi there. My name is

Tanpreet Dhani

I am a passionate psychology graduate and a UX/UI designer who's always ready for a challenge. With a keen understanding of user motivations and cognitive processes, I am dedicated to crafting intuitive designs that resonate with users on both cognitive and emotional levels.